<p>Video production crews wire the NHL podium at the Westin Times Square(Photo: Bruce Bennett, Getty Images)Tags</p><p>9:34PM EST December 6. 2012 - A sign of the power of social media and fans' desire to have the NHL back in action: An inanimate object is now a Twitter star.</p><p>On a Wednesday when news was scarce as labor talks stretched on into the late evening hours for a second night in a row, the appearance of workers setting up the podium in the temporary press room at the Westin Times Square in New York drew a few tweets of feigned enthusiasm that some sort of announcement might be coming.</p><p>As the back and forth between reporters continued, #podiumwatch quickly was trending on Twitter and one enterprising person created a parody Twitter account @NHLPodium.</p><p><a href="http://www.usatoday.com/story/gameon/2012/12/06/nhl-podium-twitter-star/1751475/">Keep reading...</a></p><p>Read also:</p><p><a href="http://mashable.com/2012/12/06/nhl-podium-twitter/">'NHL Podium' Parody Twitter Account Stokes Hockey Fans' Angst</a> (Mashable)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d5OfjzJQavQEusMKpKyzapYPQgPjM&ned=us">237 additional articles.</a></p>