<p>SAN FRANCISCO Facebook is in serious discussions to buy a leading mobile navigation service, Waze, according to two people with knowledge of the situation.</p><p>If the sale is concluded, it would give Facebook the ability to better deliver locally tailored ads and content to its 1.1 billion users.</p><p>The potential purchase price, which some news reports have said could run as high as $1 billion, would rival what Facebook paid last year to buy Instagram, a fast-growing mobile photo-sharing service.</p><p>Waze, which is based in Israel, has been talking to potential suitors for months, and the discussions are fluid. A deal may not be reached or other bidders could emerge.</p><p><a href="http://www.nytimes.com/2013/05/10/technology/facebook-is-said-to-be-in-talks-to-buy-waze.html">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.wired.com/business/2013/05/facebook-waze/">How Facebook Might Buy Your Location for $ 1 Billion</a> (Wired)</p><p><a href="http://news.cnet.com/8301-1023_3-57583746-93/why-facebook-would-buy-waze-to-fight-google-for-mobile-search/">Why Facebook would buy Waze: To fight Google ...</a> (CNET)</p><p><a href="http://www.nbcnews.com/business/facebook-may-buy-israels-waze-1-billion-1C9867490">Facebook may buy Israel&#039;s Waze for up to $ 1 billion</a> (NBCNews.com (blog))</p><p>Explore: <a href="http://news.google.com/news/more?ncl=drBw8NJ5XEAIe_Mcpkjj52V2DsUOM&ned=us">151 additional articles.</a></p>