<p>When it comes to business intelligence, more data in means better decision making. SumAll has built an entire business this fact, enabling SMBs (small- and mid-size businesses) and enterprises to connect data sources from their ecommerce, social, payments, digital marketing, Web analytics, and project management platforms, among other sources, into a single visualization dashboard.</p><p>Today, SumAll is announcing the integration of Foursquare check-in data to this already extensive list of some 2,000 data sources. This may seem like a trivial or incremental upgrade, but it's far more significant given that this is the first location-based data stream available on the platform. For the first time, businesses will be able to compare virtual website visits to physical brick-and-mortar store visits and gain insights into which types of digital marketing and customer promotions the most effective way to drive visits, and ultimately revenue.</p><p>"Foursquare has been a highly requested data source by customers over the last 2.5 years," says SumAll President Catherine Gluckstein. "With their reach, it's among the best ways to understand the correlation between location-data and other marketing data points. Things rarely happen in a vacuum and that includes visits to physical business locations."</p><p>SumAll, although still in beta, has seen explosive growth in usage of its platform, growing from 25,000 to over 80,000 businesses using its platform since May of this year, according to Gluckstein. While the bulk of these users fall into the SMB bucket, the product has also been adopted by large corporations like Starbucks, Pandora, EA, and SIEMENS, among others. Today SumAll tracks more than $2 billion in revenue, 290 billion social actions, and 190 billion site visits, the company says.</p><p><a href="http://pandodaily.com/2013/10/01/sumall-integrates-foursquare-adds-location-to-its-existing-data-visualization-orgy/">Keep reading...</a></p>