<p>When Facebook announced its new Flipboard-like iPhone app called Paper last week, its name instantly brought to mind for many the popular sketching app for iPad called Paper by FiftyThree.</p><p>Facebook Paper takes design cues more aggressively from the magazine-influenced Flipboard app than anywhere else, and the company has historically borrowed from others for its products (remember Poke and Camera before the Instagram purchase and Direct feature?), but FiftyThree believes Facebook should reconsider its branding for its latest product</p><p>In a blog post shared by the company on Monday, FiftyThree describes the confusion that Facebook's new app name has caused as well as Facebook's response:</p><p>Not only were we confused but so were our customers (twitter) and press (1,2,3,4). Was this the same Paper? Nope. Had FiftyThree been acquired? Definitely not. Then, what's going on?</p><p><a href="http://9to5mac.com/2014/02/03/fiftythree-makers-of-paper-for-ipad-kindly-ask-facebook-paper-to-change-its-name-but-should-it/">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.latimes.com/business/technology/la-fi-tn-facebook-paper-app-name-controversy-20140203,0,2388874.story">What&#039;s in Facebook&#039;s new app name? For rival iPad app Paper, a lot</a> (Los Angeles Times)</p><p><a href="http://www.macgasm.net/2014/02/03/paper-ipad-developer-says-facebook-stop-using-brand-name/">Paper For iPad Developer Says, &#039;Facebook should stop using our brand name&#039;</a> (Macgasm)</p><p><a href="http://techland.time.com/2014/02/03/facebook-paper-app/">Facebook&#039;s Paper App for iPhone Is the Future of Facebook</a> (TIME)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=dh2XW1XjV0IT5YMrRoOIOyepSPqBM&authuser=0&ned=us">134 additional articles.</a></p>