<p>SAN FRANCISCO -- And the winner for best tweet: Ellen DeGeneres, who struck social-media gold for the Oscars and sponsor Samsung with the best selfie of the night.</p><p>The celebrity-filled selfie on a Samsung phone was the Twitter star of Oscar night. DeGeneres never mentioned Samsung, a major Oscars advertiser, but appeared to use the company's Galaxy Note 3 for the selfie, which was actually taken by Bradley Cooper. It was epic product placement for the Apple competitor.</p><p>Samsung, however, still has some mighty competition from the iPhone in becoming the smartphone to the stars. DeGeneres -- or at least her Twitter account -- tweeted backstage with an iPhone.</p><p>The selfie now holds the record as the most popular tweet ever, making the picture worth every dollar Samsung spent on the sponsorship.</p><p><a href="http://www.latimes.com/business/technology/la-fi-tn-ellen-degeneres-selfie-twitter-oscars-samsung-20140303,0,6512501.story">Keep reading...</a></p><p>Read also:</p><p><a href="http://www.theguardian.com/film/2014/mar/03/ellen-degeneres-selfie-retweet-obama">Ellen DeGeneres&#039; Oscars selfie beats Obama retweet record on Twitter</a> (The Guardian)</p><p><a href="http://www.npr.org/blogs/thetwo-way/2014/03/03/285202850/heres-ellens-star-stuffed-oscar-selfie-that-broke-twitter">Here&#039;s Ellen&#039;s Star-Stuffed Oscar Selfie That Broke Twitter</a> (NPR (blog))</p><p><a href="http://www.dailymail.co.uk/news/article-2572343/And-Oscar-goes-Samsung-Twitter-AND-Apple-How-Ellens-backstage-iPhone-antics-took-gloss-famous-A-list-selfie-retweet-taken-rival-Galaxy-smartphone.html">Psst, don&#039;t tell Samsung: Ellen uses Oscar sponsor&#039;s Galaxy for her onstage ...</a> (Daily Mail)</p><p>Explore: <a href="http://news.google.com/news/more?ncl=d0T5Rx2nE1NE9bMiRPIdA_txOaK7M&authuser=0&ned=us">2,299 additional articles.</a></p>