Search Computing Unplugged's 15,305 article archive 
Home
EasyPrint
News details Click here for the RSS feed's XML code. This is not a browser URL.
Articles-only Click here for the RSS feed's XML code. This is not a browser URL.
Twitter Feed Click here for the Twitter feed.
WIRELESS INFRASTRUCTURE
Adaptive repeaters change the ROI equation for in-building solutions
By Dale Troppito

About this article
As you know, here at Computing Unplugged, we like to bring you great resources and interesting opportunities. The Gantry Group is a very well-respected management consulting firm specializing in technology ROI (Return on Investment).

With over 200 technology clients, 3,000 business process interviews and profiles in their knowledge base, and more than 1,000 ROI business processes and value drivers modeled, Gantry has considerable a considerable understanding of technology cost factors that we're very happy to be able to share with Computing Unplugged readers.

Wireless carriers are wrestling with a variety of competing market challenges. Low customer loyalty, high cost of customer acquisition, low profit markets, costly infrastructure, and an overall difficulty differentiating services and products with competing offerings must all be addressed. As the wireless market matures, delivering ubiquitous high quality service is the key to earning both consumer and enterprise subscriptions. Carriers must move away from the commodity mindset of "selling minutes" to the consultative mindset of "selling level-of-service."

The urgency for service quality is fueled by the rapidly increasingly mobile workforce and sympathetic emergence of enterprise wireless data needs. In this new paradigm, every worker is a mobile worker. Enterprises are demanding anytime, anywhere access for their entire workforce to achieve their corporate productivity, efficiency and responsiveness objectives. Whether residing in workspaces that are rural or core urban, warehouse or high-rise, each employee needs to be accessible and prepared to respond to the business issue of the minute -- regardless of their location's attributes.

Carriers are feeling the pressure to deliver this level of service mandate because it has direct bearing on their ability to overcome the challenges mentioned above. They smell the opportunity and they feel the heat of the competition. Wi-Fi (Wireless Fidelity Transmission), which delivers low cost high-speed Internet access, has thrown down the gauntlet as a contender in the race to capture major market share of the wireless data market.

However, the carriers' major impediment to grabbing this new opportunity is their ability to cost-effectively address coverage gaps in their networks -- specific areas where service is intermittent and of low quality. These can occur in public venues (e.g., hotels, stores, airports) or inside the enterprise's facilities (i.e., in-building). The available options to cure coverage problems include:


1  ·  2  ·  3  ·  Next »
Other articles you might like
Home > Wireless (96 articles)
   T-Mobile's home hotspot: what's hot and what's not
   The inside story of Sereniti, a new wireless router company
   Please stop clicking on the monkey: a Q&A on home networking security
Home > Strategies (60 articles)
   How to reduce stress in this crazy, crazy world
   Movie theaters poised to go digital...almost
   Can the Internet save newspapers?
Get Weekly Email Updates
Subscribe to our regular weekly email newsletter. It's packed with tips, reviews, deep analysis, and the latest news.
 
Recent Computing Unplugged Articles
Eight steps to successful and reliable home backups
Exploring the dark side of social networks
Modding Fallout 3 for fun and firepower
Add To Any, the wicked widget with a dull name
How I turned my novel into an ebook
TealOS: great Palm software you are prohibited from buying
Incident report: denial of service attack against ConnectedPhotographer.com
Computing Unplugged News
Hybrid Satellite-Cell Pocket Phone May Arrive This Year
Apple Admits iPhone Overheating Issues -- Sort of
'The Cool Twitter Conferences World Tour' Second Stop - San Diego
Drink Guinness, win a space flight
Pirate Bay Heads to Davy Jones' Locker
The Myths of Security - What the Computer Security Industry Doesn't Want You to Know
Is Twitter the news outlet for the 21st century?
>> Read all the news
More from the ZATZ journals
David Gewirtz Online: CNN commentary and analysis
DominoPower: What to look for in a Domino-based document management solution
OutlookPower: Can Outlook run when it's not running (and other mysteries)?
ZATZ Home  ·  News  ·  Back Issues  ·  Credits/Trademarks ·  Link To Us
Copyright © 2003-2009, ZATZ Publishing. All rights reserved worldwide.
Editor's Login