Passive RFID
On the passive RFID side there were several key announcements related to increased performance, lower costs and broader applicability of passive RFID technologies.

One of the announcements that caught my eye came from Alien Technology, which is making its LoadImage technology available for any UHF reader vendor. This technology will enable UHF readers to program and lock Alien's Gen2 tag in just 23 milliseconds -- up to ten times faster than the average time required to commission an RFID tag.

This may seem somewhat mundane, but being able to commission an RFID tag at production line speeds of up to 400 items per minute allows for item-level tagging of goods without impacting production levels.

Other items of interest related to passive RFID technology were its increased usage in asset location tracking. Vendors such as ThingMagic, Sybase iAnywhere (my company) and PDC all were demonstrating innovative technologies for asset tracking.

ThingMagic demonstrated the ability to use its Mercury line of RFID readers for asset tracking within a building, and incorporating this data into Google Maps. Sybase iAnywhere was showing how its software infrastructure, RFID Anywhere, can be used to incorporate multiple sensor technologies including passive RFID, active RFID, RTLS and environmental sensors to track mixed-value assets in a single system.

Finally, Precision Dynamics was demonstrating how its RFID wristbands can be used in amusement parks and other entertainment venues to provide a single solution for park admission, point-of-sale purchases (e.g., merchandise, arcade games, ride tickets, etc.), guest identification and even keyless entry into hotel rooms.

All three of these examples demonstrate how RFID solutions can provide real value to organizations outside of the mandates in the retail space.

More than just exhibitors
Outside of the exhibit hall, a number of keynotes, educational sessions, training opportunities, panel discussions and seminars provided the opportunity for attendees and vendors to learn about upcoming technology, real-world deployments, interesting RFID use-cases and other market trends and opinions.

Delivered by a variety of vendors, analysts, integrators, end users and other industry players, the educational component of RFID World 2007 jam-packed a lot of content into just a few days and had attendees of every type going away having learned a few new things.

It was truly impressive to learn about some of the innovative deployments of RFID technology such as the Spanish Postal Service's use of a system implemented by Sybase iAnywhere to audit and improve mail delivery and Kimberly-Clark Corporation's management of in-store product promotions by using mobile technology from ADASA.

The show was not without excitement outside of the technology spectrum. There were several marketing gimmicks that reminded me of the technology boom in the late 1990's, all meant to grab attention and draw people to the vendors' exhibit booths. These included promotions featuring Hooters girls (and chicken wings), Dallas Mavericks' cheerleaders and a chance to win tickets to the NCAA Basketball Final Four.