The tone of the announcements, sessions and technology being demonstrated at RFID World 2007 highlight the move of RFID and sensor technologies from market hype with little substance into real-world solutions that provide compelling benefits in both consumer and enterprise applications.

Martyn Mallick is the director of RFID Technologies at Sybase iAnywhere's Waterloo, Ontario facility, where he is responsible for product management, business development and the strategy of RFID and mobile technologies, including RFID Anywhere. The author of "Mobile and Wireless Design Essentials," Mallick is also an evangelist for RFID technology and has delivered training and presentations at leading industry conferences including RFID Journal Live! and RFID World.